beauty bakerie insta bake
Face Products,  Makeup

Beauty Bakerie InstaBake Foundation Review

The term “baking” is nothing new to the makeup world, and who better suited to create a baking foundation than Beauty Bakerie? The indie brand keeps the bakery theme consistent across its entire line of adorably named products. The InstaBake Aqua Glass Foundation is currently the only foundation the brand offers.

Well when I hear the word glass describing a foundation I think, radiant, perfected, luminous skin. So of course I had to try it out for myself.

Instabake foundation

Beauty Bakerie InstaBake Foundation Overview

The Beauty Bakerie InstaBake Foundation retails for $34 and contains 1 fl. oz. of product. The foundation is packaged in a plastic bottle with a push up pump mechanism so you can easily see how much you have left.

As with other products from the line (hello Cotton Candy Champagne Palette), the outer packaging gets high scores on the cuteness scale. The cardboard box opens to reveal the foundation as well as a panel with “baking tips” and holographic spatula cutout.

beauty bakerie instabake foundation review

Beauty Bakerie InstaBake Foundation Review

Claims

The InstaBake Foundation is said to be inspired by Japan’s minimalistic approach to beauty. It’s supposed to be a full coverage, poreless formula that covers even scars.

Beauty Bakerie also describes the foundation as lightweight and hydrating and claims that it leaves a dewy, “glass skin” finish.

instabake foundation review

Consistency

Straight out of the pump, the InstaBake Foundation has a thicker texture that holds its shape and doesn’t run. As it blends the foundation retains some opacity rather than sinking completely into the skin.

I applied it with a flat synthetic brush and then used a damp Beauty Blender to really work the product into the skin. The foundation adds a minimal amount of moisture and remains slightly tacky once it sets.

beauty bakerie insta bake foundation

The texture isn’t what I’d call lightweight. I could really feel the product on my skin especially when I first applied it. As it wore it became less noticeable but it was enough to bother me on initial application.

If I were to compare the InstaBake to products of similar consistency like my It Cosmetics CC+ Creams or the Cover FX Natural Finish Foundation, while those are also on the thicker side, they’re more hydrating and absorb more comfortably into the skin. Even though they’re also heavier products, they don’t feel irritating on my face the way the InstaBake does.

Coverage

I found the InstaBake Foundation to be a solid medium coverage that definitely can be built up. One layer did a good job of evening out my skin tone and covering redness. A second layer wasn’t quite able to hide a dark spot but it camouflaged it somewhat.

I don’t know that it reaches the same coverage levels as my absolute fullest foundations like the Jouer Essential High Coverage Creme Foundation. I think InstaBake caps out at high, but not completely full coverage.

before
Before Foundation
after
Wearing the Beauty Bakerie InstaBake Foundation 345W

Finish

The finish kind of threw me a bit because it’s not a matte foundation and there is a noticeable sheen left, hence the name “Aqua Glass”. The foundation definitely catches the light as I turn my head, perhaps the best description would be a satin finish.

The thing is, usually glowy or dewy foundations leave my skin looking lit-from-within, brighter and more radiant. This foundation somehow seemed to enhance the texture on my skin, which there isn’t even a lot of to begin with. It just really wasn’t as flattering as I was expecting from a foundation that claims to have a “dewy, glass-skin finish”. (Side note: the foundation that I think does embody the glass-skin effect best is the Nars All Day Luminous Weightless Foundation which, very sadly, is being discontinued, so grab it while you can.)

Shade Range

The InstaBake foundation comes in thirty shades ranging from fair to very deep. Beauty Bakerie is a black owned brand and they’ve included a wide spectrum of deeper shades to choose from.

They do have several options on their site to help determine your shade match. You can either answer questions or try and match an existing product from their list of other brands.

Looking at the swatches most shades look to me like they’re leaning warm though there are several shades labeled C for cool. I have the shade 345 W which is slightly to dark, and way too orange for my skin.

swatch
Beauty Bakerie InstaBake Foundation: 345W

Cruelty-Free and Vegan Status

Beauty Bakerie is PETA certified cruelty free. The InstaBake Foundation is vegan, as well as free of parabens and gluten.

Where to Buy the Beauty Bakerie InstaBake Foundation – $34

  • Ulta – Free shipping on orders over $35
  • Beauty Bakerie – Free shipping on orders over $50. International shipping available.
  • Look Fantastic – Free shipping on orders over $35. International shipping available.

Regardless of where you choose to buy from, make sure to check if Rakuten (ebates) is offering cashback. If you haven’t signed up for Rakuten yet, you can do so here, it only takes a minute and you’ll earn cashback on eligible purchases every time you shop through their link. They also have an extension which I recommend installing, that activates cash back on all eligible websites with one click. It also scans for coupons. 

Final Thoughts

So overall I was kind of underwhelmed with the InstaBake foundation. The coverage is good, it wears well, and the theme is adorable. I just really didn’t like the way it felt on my skin and I didn’t love the way the finish made my skin look. I think if you’ve maybe got oiler skin and you want something with a sheen this would work better for you. For normal to dry I would recommend other high coverage radiant foundations over this one.

Pros

  • Good coverage
  • Wide range of deep shades

Cons

  • Feels heavy on the skin
  • Finish emphasizes skin’s texture

Thanks for reading, share your thoughts in the comments below.

Bye now,

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