When speaking of It Cosmetics, the first product to come to mind is usually their CC Cream. And for good reason, I mean, it is a cult favorite. Their Bye Bye Foundation however, doesn’t seem to get as much love and tends to get overshadowed by its famous older sister.
While I won’t deny that the CC cream lives up to its reputation, I think Bye Bye Foundation is also a great product that is kind of underrated in It Cosmetic’s line.
The It Cosmetics Bye Bye Foundation retails for $39.50 and contains 1 oz of product. It’s packaged in squeeze tube with an air pump and contains an Broad Spectrum SPF 50.
The Bye Bye Foundation also comes in an oil-free version which I have not tried, but I would imagine would probably be suitable for oily skin.
It Cosmetic Bye Bye Foundation Review
It Cosmetics is known for throwing around a lot of technical terms and using clinical trial results to market their products. I tend to take their claims with a grain of salt, especially when it comes to those regarding ingredients. From the research I’ve done, nothing seems to indicate that their products are properly formulated to significantly benefit the skin.
It Cosmetics describes the Bye Bye Foundation as a full-coverage moisturizer that feels like nothing, with a natural satin finish. It’s supposed to deliver intense hydration and contain flexible pigments that float over lines and wrinkles.
The brand also says that the product improves the look of the skin over time, a claim that I’m not going to address because I think that’s a result that’s very difficult to measure.
The product has a thicker consistency than an average liquid foundation. When you first pump it out, it hold its shape and doesn’t run, however the texture thins out considerably as it blends. When swatched next to the CC Cream it initially looked the same but as it blends it feels thinner and more emolliant than the CC Cream.
It sinks in easily and leaves the skin feeling hydrated and slightly plumped, but not at all tacky or sticky. To me it felt more lightweight on the skin than the CC Cream.
The products applies best with fingers or a brush. I have used a damp beauty blender which works fine, although it does sheer out the coverage. However, being that the consistency of the product is more similar to a moisturizer than a foundation, it’s better suited to a finger or brush application rather than a sponge.
The brand’s marketing choices confuse me a bit because the name makes me associate the product with a foundation and I expected it to be a higher coverage than the CC Cream. While they claim it’s a full coverage moisturizer, I’d categorize the Bye Bye Foundation as a medium coverage at most.
It does a nice job evening out my skin tone and covering redness around my nose but I wouldn’t say it leaves the skin looking flawless. By contrast the CC Cream seems to have more coverage and creates a more even canvas than the Bye Bye Foundation.
The finish that the Bye Bye Foundation leaves is really natural looking with a subtle glow to it. Even from very close up, you can’t really tell that there’s anything on my face, it just looks like healthy, moisturized skin.
It’s interesting, because I’ve never thought of the CC Cream as a matte product, and for me it seemed to leave behind a slightly luminous finish, but the Bye Bye Foundation looks even more natural.
Given the lower level of coverage, thinner texture, and emollient nature of the Bye Bye Foundation, it makes sense that it would be dewier than the CC Cream.
There is a slight scent to the Bye Bye Foundation, that reminds me of the way the CC Cream Smells. I’m not sure how to describe it, slightly lemony, maybe reminiscent of tea tree oil? It doesn’t seem to linger and I don’t mind it, but if you’re sensitive to scent it may bother you.
The Bye Bye Foundation contains a UVA/UVB SPF 50 and and it is a mineral based, physical sunscreen. The active ingredients are Titanium Dioxide and Zinc Oxide.
The Bye Bye Foundation is available in twelve shades and there are both cool and warm options in the line. It’s by no means a comprehensive range, though the coverage level is somewhat forgiving and each shade could suit multiple skin tones.
I wear the shade light and it’s a pretty accurate match for my NC30 skin tone, though maybe a bit more neutral than I’m accustomed to.
It Cosmetics Bye Bye Foundation vs. It Cosmetics CC Cream
Bye Bye Foundation
Lightweight, hydrating, thin cream
Medium to Full
Natural with a subtle glow
Mineral Based UVA/UVB SPF 50
Mineral Based UVA/UVB SPF 50
Squeeze tube with air pump
Squeeze tube with air pump
Cruelty Free and Vegan Status
It Cosmetics is PETA certified cruelty free. Neither they nor their suppliers test ingredients and finished products on animals and their products are not sold in China where animal testing is required by law.
It Cosmetics is owned by Loreal who does test on animals.
Regardless of where you choose to purchase from, make sure to check if Rakuten (ebates) is offering cashback. Sephora offers cashback for anywhere from 2% to 8% so it’s definitely worth looking into. If you haven’t signed up for Rakuten yet, you can do so here, it only takes a minute and then you’ll earn cashback every time you shop through their link. They also have an extension which I recommend installing, that activates cash back on all eligible websites with one click and it also scans for coupons.
When it comes down to it, I consider the Bye Bye Foundation as basically a lighter and more hydrating version of the CC+ Cream. I think it would work particularly well for someone who wants to even out their skin but doesn’t want to apply a separate moisturizer. If you found the CC+ Cream too thick and heavy, this product might really work for you and it’s also a nice medium coverage option for those with drier skin.
Hydrates the skin
Evens out the skin tone
Emollient enough to function as a moisturizer
Looks undetectable on the skin and leaves a slight glow
Packaged with a pump
May be too hydrating for oily skin types
Scent may be bothersome to some
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